About
I build customer journeys that turn product engagement into activation, adoption, and growth.
I’m Lateisha Greene, a Lifecycle Marketing Manager with 12+ years of experience across email, marketing automation, customer engagement, and product growth. I started my career in email marketing and have grown into lifecycle strategy, leading programs that connect customer behavior and product signals to activation, adoption, retention, and revenue.
Today, my work sits at the intersection of lifecycle marketing, product growth, experimentation, and AI adoption. I enjoy taking a complex product or customer problem and turning it into a journey that feels simple and useful.
How I work
I start with the behavior that matters, then shape the journey around the friction customers actually experience. The strongest lifecycle programs are measurable, collaborative, and considerate of the moment they arrive in.
What I bring
Lifecycle strategy, email marketing, marketing automation, segmentation, experimentation, onboarding, product growth, AI adoption, and the operational systems that help good work scale.
Fluent across the modern growth stack